Happy New Year! Or should I say almost new year. In a few hours, people all around the world are saying goodbye to 2013 and saying hello 2014. I’ve had a good year, I can’t really complain about it. I’ve started my blog, went to my first fashion week, and met some really good blogger friends. However, I hope 2014 will be even better.
This blog post will be a look back into my first year of blogging and what I’ve learn in the process.
1. I’ve underestimated what it means to be a blogger.
- Before I became a blogger, I was didn’t think that it was hard. I thought it would be kind of easy. Boy was I wrong. It’s kind of hard to be a blogger and juggle work and having a social life. I’m pretty sure a person can find the balance, but I couldn’t. As a fashion blogger, I have to wear many hats. I have to develop the content, style my outfits, edit the posts/pictures, then promote to everyone all while having a job (which isn’t a regular 9 to 5). As you guys can see from my posts throughout the year, I didn’t really write a lot, which leads into point #2.
2. Consistency is key.
- To maintain your audience and to gain new ones, bloggers have to have an consistent posting schedule. Mines was all over the place. I would write once a week to not write anything for almost two weeks. My blog cannot gain traction if I don’t post more and even if I don’t write a post everyday; as long as I am consistently writing once a week, than I might gain more visitors to my blog.
3. SEO is very important.
- If you read IFB, than you would know that they talk about this subject a lot. For those of you who don’t know; SEO or Search Engine Optimization is a tool bloggers, websites, etc use to have their website appear on a search engine with a higher rank on the search page. Think about Google and how when you search for something, you don’t normally look past the first page because you will have found what you are looking for within that first page of results. I normally don’t look past the first page myself. However, the theory behind it is the more key terms you use within the post, the higher it will appear on Google, Bing, etc., and the higher it appears the more people will click on your link, which means more traffic to your blog. My friend Christina a.k.a. The Write Queen would tell me the importance of using SEO tactics when writing, nonetheless, I wouldn’t really use her advice (Sorry, Christina!). I would use key terms, however I still need to learn more about SEO. I can’t write a blog post about a fashion trend and use the term “fashion” when I tag my post, because “fashion” is a very broad term that won’t make my blog appear higher on Google. I would have to use another term or word that isn’t very broad.
4. Community is everything.
- It is essential when being a fashion blogger to have a community you can surround yourself around. I’m a very shy person and when you’re a fashion blogger, its hard to form a genuine friendship with someone, especially when people comment on your blog with nothing really to say, except for me to comment on their post. However with that said, you can find some genuine friendships. I underestimated the importance of having a community of bloggers who you can bounce ideas back and forth with, collaborate with or just vent some things to. Good places to find a community of bloggers who share your interests are IFB and Lucky Community. I have found some blogger friends through these sites and social media, as well as during NYFW. As people, we tend to forget that we need some support especially if your friends and family aren’t bloggers.
5. Being a Fashion Blogger, isn’t about wearing pretty clothes.
- The biggest thing that I’ve learned is that fashion bloggers are more than just people who wear nice clothes. There is a business a side that a lot of people (including myself) underestimate. Not only are we writing about the current trends in fashion and put together a killer outfit; but we have to also write to PR agencies and companies to try to see to get invites to fashion shows, showrooms, etc to cover for our blog. It’s not easy to try and convince someone to take a chance on you and your brand. It’s a lot of emails to different agencies and websites to try and monetize your blog. I’ve didn’t understand this aspect of blogging, especially if I want to pursue it full-time. It’s not easy at all.
I have a lot to learn and work on with FRTW but I’m happy you guys are here to be along for the ride. I am thankful for each and every single one of you read my blog. Without you guys, I probably wouldn’t still be blogging. 2013 was a good year for my blog and my one year anniversary is coming up very soon, which I am happy to be celebrating. Here’s to bigger and better things in 2014. I can’t wait to see what it has in store for me and my blog.
Hope everyone has a happy and safe new year!